A corporate blog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Recently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which is very useful for low-volume blogs.Company blogs execute well build credibility and project a message of self confidence. The reasons to start a corporate blog include Employment Branding, ProductLaunch, Public Relations, Marketing Campaigns, Consulting Services, Vendor Relations, Media Relations,and Innovative Ideas used to establish Industry Expertise.
Corporate blogging provides a clear mind map or editorial guidelines of overall marketing or communication strategy to its employees and third parties with organization communication plans and media mix. Besides that, it encourages employee participation in contribution of expertise, free discussion of issues or topics and solutions to the issues, collective intelligence, be a direct communication between various layers of an organization and shares their views with others employees, teams or spokespersons publicly. Furthermore, it can be used to announce new products and services, explain and clarify policies of the company and to react on public criticism on certain issues. Business blog can interact with a target market on a personal level by building a level of credibility and asking for their feedback on products and service.
Corporate blogs are not only interesting and useful, they are also helping the companies that author them develop a totally new relationship with their customers. In some cases, the blogs have helped the company move the needle in reputation, preference and thus purchase consideration.
1.Direct2Dell-
this team is extremely plugged in the social media in general. The about statement is right in the banner:" A blog about Dell products, services, and customers".
1.Direct2Dell-
this team is extremely plugged in the social media in general. The about statement is right in the banner:" A blog about Dell products, services, and customers".2.Google Blog, the official- with 619,000 RSS subscribers and a very extensive blog roll.
3.Baby Babble by Stony field Farm- a company that provides content on child health advice.
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